The Aspc Preventing Animal Cruelty - 1485 Words

The ASPCA: Preventing Animal Cruelty One Animal at a Time The American Society for the Prevention of Cruelty to Animals, better known as the ASPCA is a nonprofit organization that focuses on preventing animal cruelty. The mission of the ASPCA is â€Å"to provide effective means for the prevention of cruelty to animals throughout the United States† (ASPCA). Animal cruelty and neglect are tremendous problems in the United States, therefore, organizations such as the ASPCA are needed to start the process of prevention. The ASPCA website is used to bring awareness to the issue of animal cruelty through actions such as: donations, volunteers, advocacy centers, adoptions, and fundraisers. The ASPCA website is effective in bringing awareness and†¦show more content†¦The variety of animals helps to appeal to many different types of animal advocates. These are a few examples of how visuals are used as an effective feature in representing the mission of the ASPCA. The next piece of criteria that the ASPCA website uses is the text. Each significant piece of information on the homepage is in large, bolded letters. This feature emphasizes the importance of the words. For example, the black text that reads â€Å"63 cents a day† is an important piece of information regarding donations. The text is also black in color, but placed on a white background. This idea makes the message â€Å"pop† and grabs the viewer’s attention. Due to the placement of the text, it catches the viewer’s attention and could drive them to consider donating just that small amount of money to the ASPCA. This is a vital factor for this organization, since donations help drive the prevention of animal cruelty. Also, the idea of using only sixty three cents to advertise donations helps to encourage people to take action seeing that it is such a modest amount. Another example is on the ‘Take Action’ page, the key elements are in bold colo rs such as blue and green. The final piece of text that supports the mission of the organization is in the menu bar. The orange text on the menu bar is eye-catching, which is essential considering the buttons lead to places where viewers can